Estimated market size
As of 2025, the market size of South Asian restaurants in Tokyo is estimated to be approximately 33 billion yen.
This estimate is based on the size of Tokyo’s overall restaurant industry, the composition of Asian cuisine, and the proportion of South Asian cuisine.
In addition, further growth is expected in the future due to an increase in inbound tourists and a diversification of food culture.
Market Trends and Growth Factors
- Diversifying food culture: In Tokyo, a variety of South Asian cuisines, such as Indian curry, Nepalese food, and Sri Lankan food, are gaining popularity.
- Tourism recovery: With an increase in foreign tourists visiting Japan, Indian restaurants in particular are attracting attention.
- Spread of delivery services: The popularity of delivery services such as Uber Eats and Demae-can is increasing demand for South Asian cuisine.
Conclusion
The market size of South Asian restaurants in Tokyo is estimated to be approximately 33 billion yen. This market is expected to continue to grow due to factors such as the diversification of food culture, the recovery of the tourism industry, and the spread of delivery services.