Characteristics
- Many venture companies and young office workers live here.
- Restaurants with stylish yet casual atmospheres are popular.
Customer attraction strategy
- Attracts customers in their 20s and 30s with an interior and food (neon signs, presentation) that look good on social media.
- A cafe with Wi-Fi and power outlets, or a standing-up bar where you can have a quick drink in the evening, is also effective.
- New service formats such as subscriptions (all-you-can-drink flat rate/lunch pass) are well received.
- Offers private party plans and networking events for startups.
This area is a vibrant area where the young population has increased rapidly due to redevelopment, and many IT and venture companies have set up shop there. The target demographic is business people in their 20s and 30s, many of whom are highly SNS-sensitive, so it is very important that the interior and food look good. In particular, neon or casual lighting, and food with ingenious presentation are easy to share and directly lead to attracting customers. In addition, work cafe-style restaurants equipped with Wi-Fi and power outlets are popular with people coming after work or remote workers. Models that combine playfulness and convenience, such as standing bars and monthly flat-rate all-you-can-drink plans, are effective.